COVID-19: The latest information about COVID-19. See ×

Understanding Disruptions and Developing Offensive and Defensive Strategies

Module Details
Audience: C-Suite Executives
Duration: 4 hours
Location: Miami Herbert Business School, University of Miami


Disruption has emerged as a key focus area for senior executives.  While traditional disruptions to industry and firms continue, the criticality of examining possible disruptions comes from the dramatic opportunities and threats being created by today’s powerful digital technologies.  Digital transformation emerges from technology – social, mobile, analytics, block-chain, machine learning and artificial intelligence, the cloud, and the Internet of Things.  The confluence of these technologies is disruptive to existing businesses as it shifts the way in which firms conduct business and make up for what is labelled as “digital disruption.”


We have created a one-day module for senior executives that focuses on disruption.  We bring our research and expertise in the area of disruptions to introduce senior executives to the methods of disruption, and how these methods can be disruptive to industries, customer relationships, customer processes and firm processes.   In addition, we discuss the strategies to address disruption, offensively or defensively.  Specifically, the following topics are addressed in the daylong seminar:

Faculty experts who have researched the topics and have extensive experience working with firms teach the workshop.

Exercise: The executives will work in groups to discover possible disruption threats for Bacardi; develop offensive and defensive strategies for Bacardi; and create a road map for the future.  Projects can be the outcome of the workshop.


There are three major outcomes from the workshop on disruption strategies:

  1. Develop a common understanding of possible disruptions.
  1. Evaluate internal assets and gaps.
  1. Develop offensive and defensive disruption strategies.


Arun Sharma

Dr. Arun Sharma is Vice Dean for Executive Education Programs and Professor in the Marketing Department at the Miami Herbert Business School, University of Miami. Arun has a Ph.D. in marketing from the University of Illinois at Urbana-Champaign, an MBA from the Indian Institute of Management Calcutta and a Bachelor of Engineering degree.   Prior to joining the academic world, he worked for three years in a services firm where he handled product management and sales management responsibilities.

Arun has extensive knowledge of market disruption, global market trends, market structures and market strategy through his experience in research, consulting and conducting seminars.  He has worked for over two decades in this area and he has conducted studies for multiple firms in multiple industries.  He has worked with industry leaders such as Accenture, Agilent Technologies, American Express, AT&T, Audi, AutoNation, Arthrex, AstraZeneca, Burger King, Boston Scientific, Citrix, Coca Cola, Conagra, Ericcson, Exxon, Goodyear, HP, IBM, Macy’s, MasterCard, Medtronic (Covidien), Motorola, Novartis, PayPal (Xoom), Proctor and Gamble, RCCL, Sandoz, Siemens, Sprint, Visa International, Walmart, Western Union and Zimmer.  Arun has considerable experience in the following specific areas:

He has conducted a number of studies on disruptive strategies and has been a key‐note speaker for multiple industry conferences in the U.S., Latin America, Europe and Asia.  He has developed a Delivery-Value-Relationship model that is used by a large number of firms.

Arun has published extensively (over 90 refereed articles) and is on the review board of major journals and has received many excellence in research and excellence in teaching awards from the School of Business Administration at the University of Miami.   He can be contacted at 305.284.1770, Fax: 305.667.2557 and email:


Back to top