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Strategic Thinking

Module Details
Audience: Executives and managers
Duration: One Day
Location: Miami Herbert Business School, University of Miami



With the unrelenting pace of technology introductions, industry shifts and new competitive challenges, executives can no longer rely on functional expertise to aid the organization in its growth.  What is required is strategic thinking, which enables executives and firms to flourish in turbulent markets.  In this one-day program, we train executives to think conceptually, imaginatively, systematically, and opportunistically in the context of a firm and its external environment including competitors.  For firms to survive and prosper in a globalized market, executives have to not only formulate the correct strategy through strategic thinking, but also understand how to implement it effectively.


In completing the seminar, executives will learn to:


Session I: Strategy

Session II: Industry and Market Trends

Session III: Market Structures

Session IV: Developing Strategic Thinking


Arun Sharma

Arun Sharma is a professor of marketing at Miami Herbert Business School.  His expertise is in the area of Market Disruptions and his research is increasingly focused on digital disruptions.  He has worked with firms such as American Express, AutoNation, Boston Scientific, Coca Cola, MoneyGram, Proctor and Gamble and Visa International in the area of digital disruptions.

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