Interdisciplinary Electives

ECO 616: Sustainability and Market Dynamics

The course studies the impact of sustainability initiatives on the organization of firms in the market. The course derives conditions under which sustainability initiatives favor market entrants over incumbent firms and the reverse. The course studies the use of sustainability initiatives by firms to segment the market. The value of sustainability initiatives in oligopolistic versus competitive markets are also studied. Finally, the value of sustainability initiatives to external stakeholders and to the firm’s brand is integrated with the benefits and costs of changes in the competitiveness of the market resulting from the sustainability initiatives.