As companies embrace the challenges and opportunities of the global market place, they need talented professionals who exhibit a wide range of functional and critical thinking skills. They must also be prepared to navigate a competitive and technological business environment and demonstrate the ability to communicate and work effectively as a group member or team leader in any cultural setting.
FIRST Step proposes to help new freshmen not only to begin to build cross-cultural competence, but to also understand some of the pressing issues facing global businesses in today’s economy. Working in a group setting, under the leadership of upper class team leaders, new freshmen develop effective teamwork and presentation skills, and begin the process of cultivating a personal brand that recognizes the many facets of professionalism for future success in the global economy.
Management 101 culminates with students making a formal presentation on their findings. Recent examples include advice for how Mary Kay Cosmetics should penetrate India’s market and how Apple and Samsung should confront potential human rights and child labor issues in factories abroad.
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