Department of Marketing

Marketing is the organizational function responsible for the creation of customer value by developing, pricing, distributing, and promoting products, services, and ideas. Everything in business starts with marketing, and a successful career in marketing starts at the Miami Herbert Business School. 

Consistently ranked among the top departments in the nation, the Department of Marketing gives you the education, practical experience, and connections you need to have a successful career. Our department is widely acclaimed for its scholarly expertise in a variety of areas including consumer psychology, marketing strategy, marketing analytics, behavioral pricing, corporate social responsibility, and marketing communications.

Our curriculum is constantly updated and enhanced by discussions with industry leaders serving on our advisory board.

MBS marketing students:

  • Learn from internationally recognized faculty whose research shapes the field of marketing and informs their teaching.
  • Develop the interpersonal, creative, and analytical skills that are the basis of any successful career.
  • Gain invaluable experience by interning for your dream employer and participating in cutting-edge consumer research in our Canes Behavioral Lab.
  • Have a chance to participate in Goldstein-Milo Scholars where we visit many top Marketing firms in NYC.
  • Participate in our AMA chapter where students can acquire marketing knowledge and expertise, as well as leadership, professionalism, business etiquette and a better sense of how marketing is practiced in corporations, small companies, start-ups, and non-profit organizations.

Curriculum

The marketing curriculum, offered as a major for undergraduates and as a concentration for MBA students, prepares students for successful careers in an increasingly competitive, dynamic, global, and service- and technology-oriented environment. The program focuses on helping students understand how to leverage marketing’s role within the organization and society; how to capitalize on specific markets through better identification and analysis of consumer needs, wants, and interests; and how to master the methods, procedures and techniques used in planning and managing marketing decisions.
Behavioral Lab

Leading-Edge Research

Marketing faculty and students benefit from the School’s state-of-the-art Canes Behavioral Research Laboratory. The lab enables the School’s faculty to conduct leading-edge marketing research in a controlled environment, while offering marketing students the unique opportunity to participate in research conducted in the lab.

canes behavioral research laboratory
Professor's Perspectives

Marketing Touches Every Business Function

Marketing is a fundamental field in business according to Michael Tsiros, Patrick J. Cesarano Scholar and professor of marketing. It touches every business function, he says. Hear more from Professor Tsiros.

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