Department of Marketing

The Department of Marketing at the UM School of Business creates marketing knowledge by conducting leading-edge research, and imparts that knowledge through teaching and publishing in leading journals. With faculty renowned for their expertise in such areas as services marketing, international market entry strategies, consumer choice, online marketing, and consumer adoption of new technologies, among others, the School’s marketing department is a leader in the field.

Curriculum

The marketing curriculum, offered as a major for undergraduates and as a concentration for MBA students, prepares students for successful careers in an increasingly competitive, dynamic, global, and service- and technology-oriented environment. The program focuses on helping students understand how to leverage marketing’s role within the organization and society; how to capitalize on specific markets through better identification and analysis of consumer needs, wants, and interests; and how to master the methods, procedures and techniques used in planning and managing marketing decisions.

Behavioral Lab

Leading-Edge Research

Marketing faculty and students benefit from the School’s state-of-the-art Canes Behavioral Research Laboratory. The lab enables the School’s faculty to conduct leading-edge marketing research in a controlled environment, while offering marketing students the unique opportunity to participate in research conducted in the lab.

canes behavioral research laboratory

World-Class Professors

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Michael Tsiros

Department Chair, Patrick J. Cesarano Faculty Scholar, and Professor, Marketing

Research Interests

Customer satisfaction and regret; symbolic association of brand assets; and numeracy and price promotions

A. Parasuraman

James W. McLamore Chair and Professor, Marketing

Research Interests

Services marketing; service quality measurement; the role of technology in customer service; marketing research methodology/model building; business-to-business marketing; and marketing management and strategy

Uzma Khan

Associate Professor, Marketing

Research Interests

Judgment and decision-making; motivation; emotions; self-control; and risk perception

Caglar Irmak

Associate Professor, Marketing

Research Interests

Professor's Perspective

Marketing Touches Every Business Function

Marketing is a fundamental field in business according to Michael Tsiros, Patrick J. Cesarano Scholar and professor of marketing. It touches every business function, he says. Hear more from Professor Tsiros.