Seminar Schedule

The Marketing Seminars are held at the School of Business complex as well as at the University's Robert and Judi Prokop Newman Alumni Center. Please check the dates, times and locations below for information about each seminar.

Spring 2017 Seminar Series

Spring 2017 Seminar Series
Date Speaker Institution Paper Title
January 27 Anindya Ghose Texas A&M University Marketing Expenditures Over the produce Life Cycle: Asymmetries between Dominant and Weak Brands
February 3 and 4 Jennifer Argo Alberta School of Business
University of Alberta
February 3 and 4 Adam Duhacheck

Kelly School of Business
Indiana University at Bloomingtong

February 3 and 4 Christine Moorman Fuqua School of Business
Duke University
February 3 and 4 Zakary Tormala Stanford Graduate School of Business
Stanford University
February 10 Bernd Schmitt Columbia Business School
Columbia University
February 20 Murali Mantrala Robert J. Trulaske, Sr. College of Business
University of Missouri
March 10 Darren Dahl Robert H. Lee Graduate School
UBC Sauder
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