Marketing Seminar Schedule

The Marketing Seminars are held at the School of Business complex as well as at the University's Robert and Judi Prokop Newman Alumni Center. Please check the dates, times and locations below for information about each seminar.

Spring 2019 Seminar Series

Spring 2017 Seminar Series
Date Speaker Institution Paper Title

January 25th

Dr. Xueming Luo

Fox School of Business Temple University

Humans versus Machines: AI Chatbot Disclosure for Conversational Commerce

February 1st

Dr. Sharon Shavitt

College of Business
University of Illinois at Urbana-Champaign

When Are Weaker Attitudes More Useful? Attitude Functions in Independent and Interdependent Contexts

February 1st

Dr. Ashwani Monga

Rutgers Business School Rutgers University

Time-of-Day Effects on Online Information Consumption

February 1st

Dr. Rajesh Bagchi

Pamplin College of Business Virginia Polytechnic Institute and State University

Package Offers and Price Rate Calculations: How Price Rates Influence Price and Promotional Sensitivity

February 1st

Suzanne Shu

School of Management UCLA Anderson

Risk, ownership, and loss in decumulation during retirement

March 29th

Dr. Liad Weiss

University of Wisconsin at Madison

Egocentric Processing: The Advantage of Person-Related Features in Consumer Choice About Owned (vs. Unowned) Products

April 5th

Dr. Michael McCullough

University of Miami

The Unresponsive Avenger: More Evidence That Disinterested Third Parties Do Not Punish Altruistically

We Aim to Please: The Role of Moral Vigilance in Prosocial Behavior

April 25th

Dr. Christopher Olivola

Tepper School of Business Carnegie Mellon University

Asymmetric Opportunity Cost Consideration & Consumer Altruism

May 17th

Dr. Alexander Chernev

Kellogg School of Management Northwestern University

Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility

Past Seminars

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