Marketing Seminar Schedule

The Marketing Seminars are held at the School of Business complex as well as at the University's Robert and Judi Prokop Newman Alumni Center. Please check the dates, times and locations below for information about each seminar.

Fall 2019 Seminar Series

Spring 2017 Seminar Series
Date Speaker Institution Paper Title Room Time

September 6th

Mr. Colton Pond

University of Miami

Good For Me, Bad For You: Negative Effects of Cause-Related Marketing for Charitable Organizations


 11:00 AM - 12:00 PM

September 23rd

Ms. Meheli Basu

University of Pittsburg

The impact of Device used in Digital Paths on Deadline-Driven Purchase Decisions


2:00 PM - 3:00 PM 

September 27th

Ms. Qian Chen

Pennsylvania State University

Guided by Your Stars: Model-Based Two-Way Clustering Using Large-Scale Online Product Rating Networks.


10:30 AM - 12:00 PM 

September 30th

Mr. Eugene Pavlov

University of Washington

Increasing Consumer Engagement with Firm-Generated Social Media Content: The Role of Images and Words


 10:30 AM - 12:00 PM

October 7th

Ms. Suh Yeon Kim

Emory University

The Effects of a Physical Store Opening on Purchase and Return Behaviors: A Quasi-Experimental Approach Using the Causal Forest Method


 10:30 AM - 12:00 PM

October 11th

Ms. Yue Lu

University of Wisconsin-Madison

That money feels like mine: how a consumer-funded frame increases incentive effectiveness


2:00 PM - 3:00 PM 

October 14th

Ms. Jia Gai

Erasmus University

Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs


 2:00 PM - 3:00 PM

October 21st

Mr. Alain Lemaire

Columbia University

Review-Based Recommendation: The Role of Linguistic Match Between Users and Products


 2:00 PM - 3:00 PM

October 25th

Ms. Dafna Goor

Harvard University

The Impostor Syndrome from Luxury Consumption


10:30 AM - 12:00 PM 

October 28th

Mr. Christopher Cannon

Northwestern University

 Gift Giving in Response to Others' Hardship: The Role of Affiliation versus Nurturing Needs


 10:30 AM - 12:00 PM

Past Seminars

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