'Canes Behavioral Lab

The 'Canes Behavioral Laboratory is a state-of-the-art research facility designed for advanced, technology-driven marketing research. The lab enables the School’s faculty to conduct leading-edge marketing research in a controlled environment. The lab's advanced technology enables researchers to take advantage of tools ranging from interactive surveys to virtual environments that simulate product features so they can learn how people react in actual situations.

The lab recently updated its equipment and expanded its research capabilities thanks to a $50,000 gift from the Tina and Richard Carolan Foundation. With the enhancements provided by the gift, the lab can now conduct more types of research studies, including studies utilizing mobile technology.

By the Numbers


Networked Computer Workstations

The lab features 31 networked computer workstations with leading behavioral research software.


Square Feet

The lab has square feet of research space.


Undergraduate Students

Each semester, as many as 700 undergraduate business students participate in research to meet a course requirement or as extra credit.

Published Research

Can Images Make or Break an Online Sale?

Displaying too many photos or images could spell lost sales for many online retailers, suggests research conducted in the lab by Claudia Townsend, assistant professor of marketing at the School.


Contact Us

Tesla Barrientos
Office Manager at the Department of Marketing
Phone:    305-284-5935
Email:    tbarrientos@bus.miami.edu

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