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Zoey  Chen

Zoey Chen

Assistant Professor, Marketing

Research Interests

Online decision-making; word-of-mouth communication; social influence; and motivation

Featured Publications

  • Chen, Zoey, “Social Acceptance and Word of Mouth: How the Motive to Belong Leads to
    Divergent WOM with Strangers and Friends,” Forthcoming at Journal of Consumer Research.

    Chen, Zoey and Jonah Berger (2016), “
    How Content Acquisition affects Word of Mouth,” Journal of Consumer Research, 43(1), 86-102.

    Chen, Zoey and Nicholas Lurie (2013), “Temporal Contiguity and the Negativity Bias in the Impact of Online Word-of-Mouth,” Journal of Marketing Research, 50(4), 463-476.

    Chen, Zoey and Jonah Berger (2013), “When, Why and How Controversy Causes Conversation,” Journal of Consumer Research, 40(3), 580-593.


  • Consumer behavior
  • Marketing research
  • Social media


  • Ph.D., Business Administration, Georgia Institute of Technology Scheller College of Business, 2014
  • B.S., Marketing, Finance, New York University Leonard N. Stern School of Business, 2009

Honors and Awards

  • Provost Research Award, University of Miami, 2016
  • Watson Stalnaker Memorial Prize for Ph.D. Student Excellence, 2013
  • President’s Fellowship, Georgia Institute of Technology, 2009 - 2014
  • AMA Sheth Doctoral Consortium Fellow, 2012
  • Stern Scholar, Leonard N. Stern School of Business, 2005 - 2009
  • Denis O’Leary Scholar, Leonard N. Stern School of Business, 2005 - 2009
Zoey  Chen


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