Research Interests

Online decision-making; word-of-mouth communication; social influence; and motivation

Featured Publications

• Chen, Zoey, “Social Acceptance and Word of Mouth: How the Motive to Belong Leads to
  Divergent WOM with Strangers and Friends,” Forthcoming at Journal of Consumer Research.
  
  Chen, Zoey and Jonah Berger (2016), “How Content Acquisition affects Word of Mouth,” Journal of Consumer Research, 43(1), 86-102.

  Chen, Zoey and Nicholas Lurie (2013), “Temporal Contiguity and the Negativity Bias in the Impact of Online Word-of-Mouth,” Journal of Marketing Research, 50(4), 463-476.

  Chen, Zoey and Jonah Berger (2013), “When, Why and How Controversy Causes Conversation,” Journal of Consumer Research, 40(3), 580-593.

Specialties

• Consumer behavior
• Marketing research
• Social media

Degrees

• Ph.D., Business Administration, Georgia Institute of Technology Scheller College of Business, 2014
• B.S., Marketing, Finance, New York University Leonard N. Stern School of Business, 2009

Honors and Awards

• Provost Research Award, University of Miami, 2016
• Watson Stalnaker Memorial Prize for Ph.D. Student Excellence, 2013
• President’s Fellowship, Georgia Institute of Technology, 2009 - 2014
• AMA Sheth Doctoral Consortium Fellow, 2012
• Stern Scholar, Leonard N. Stern School of Business, 2005 - 2009
• Denis O’Leary Scholar, Leonard N. Stern School of Business, 2005 - 2009