Online decision-making; word-of-mouth communication; social influence; and motivation
Chen, Zoey, “Social Acceptance and Word of Mouth: How the Motive to Belong Leads to
Divergent WOM with Strangers and Friends,” Forthcoming at Journal of Consumer Research.
Chen, Zoey and Jonah Berger (2016), “How Content Acquisition affects Word of Mouth,” Journal of Consumer Research, 43(1), 86-102.
Chen, Zoey and Nicholas Lurie (2013), “Temporal Contiguity and the Negativity Bias in the Impact of Online Word-of-Mouth,” Journal of Marketing Research, 50(4), 463-476.
Chen, Zoey and Jonah Berger (2013), “When, Why and How Controversy Causes Conversation,” Journal of Consumer Research, 40(3), 580-593.