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Smita  Kulkarni

Smita Kulkarni

Lecturer, Marketing

Research Interests

New product launch strategies; and emotional associations with brands and their role in product success or failure

Featured Publications

  • "McDonald's Ongoing MarketingChallenge: Social Perception in India" in Online Journal of International Case Analysis (Co-authored with Walfried Lassar)

Teaching and Professional Experience

  • Lecturer, Marketing, Miami Herbert Business School
  • Assistant Professor, Maharashtra Institute of Technology 's School of Management
  • Marketing Executive, Microline and Aptech Hardcore


  • Ph.D., University of Pune
  • M.S., Marketing, University of Pune
  • Diploma, Business Management, Shivaji University
  • Diploma, Industrial Electronics, Board of Technical Education
Smita  Kulkarni


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