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Howard  Marmorstein

Howard Marmorstein

Associate Professor Emeritus, Marketing

Research Interests

Consumer response to marketing promotions; consumers’ financial decision-making behavior; advertising and customer service and survey sampling; eminent domain; effects of retail signage and parking on consumer patronage; and trademark infringement

Featured Publications

  • “Choices from Sets Including Remembered Brands,” Journal of Consumer Research

    “Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size,” Journal of Consumer Research

    “The Effects of Frequency Information on Consumer Decision Making,” Journal of Consumer Research

Teaching and Professional Experience

  • Associate Professor, Marketing, Miami Herbert Business School
  • Instructor, Marketing Research, University of Florida, 1986 - 1987
  • Teaching Assistant, University of Florida/Harris
  • Corporation Executive Education Program, Marketing Management, Spring 1983


  • Consumer psychology


  • Ph.D., Marketing, University of Florida, 1989
  • MBA, Wharton School of the University of Pennsylvania, 1982
  • B.S., Economics, Wharton School of the University of Pennsylvania, 1978
Howard  Marmorstein


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