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Dan  Sarel

Dan Sarel

Associate Professor, Marketing

Research Interests

Likelihood of confusion studies; trademark litigation; and consumer adoption of new technologies

Featured Publications

  • H. Marmorstein, A. Olazabal and D. Sarel, "Frequent Flyer Programs: Empirically Assessing Consumers' Reasonable Expectations," American Business Law Journal (with), Vol 5, Issue 1 (2014)

    D. Sarel and H. Marmorstein, “The Effect of Consumer Surveys and Actual Confusion Evidence in Trademark Litigation: An Empirical Assessment,” Trademark Reporter, 99, No. 6. , 1416-1436 (2009)

    D. Sarel and H. Marmorstein, “Customer Relationship Management in Banking: An Introduction and Strategic Implications” Journal of Financial Services Marketing, Fall 2007 Vol. 12, Number 2, November 2007 , pp. 97-101,  Editorial for special issue on CRM in Banking

Teaching and Professional Experience

  • Teaching, Executive MBA, MBA and Executive Education programs, Miami Herbert Business School
  • Marketing Consultant, leading national and international corporations
  • Expert witness, state and federal courts on marketing issues, trademark and advertising litigation in particular


  • Marketing research
  • Marketing communication
  • Service industries (health care, financial, travel)
  • IP and trademark litigation


  • D.B.A., Harvard University
  • MBA, with Distinction, Hebrew University
  • B.A., Economics, with Distinction, Hebrew University
Dan  Sarel


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