Research Interests

Likelihood of confusion studies; trademark litigation; and consumer adoption of new technologies

Featured Publications

• H. Marmorstein, A. Olazabal and D. Sarel, "Frequent Flyer Programs: Empirically Assessing Consumers' Reasonable Expectations," American Business Law Journal (with), Vol 5, Issue 1 (2014)
  
  D. Sarel and H. Marmorstein, “The Effect of Consumer Surveys and Actual Confusion Evidence in Trademark Litigation: An Empirical Assessment,” Trademark Reporter, 99, No. 6. , 1416-1436 (2009)
  
  D. Sarel and H. Marmorstein, “Customer Relationship Management in Banking: An Introduction and Strategic Implications” Journal of Financial Services Marketing, Fall 2007 Vol. 12, Number 2, November 2007 , pp. 97-101,  Editorial for special issue on CRM in Banking

Teaching and Professional Experience

• Teaching, Executive MBA, MBA and Executive Education programs, Miami Herbert Business School
• Marketing Consultant, leading national and international corporations
• Expert witness, state and federal courts on marketing issues, trademark and advertising litigation in particular

Specialties

• Marketing research
• Marketing communication
• Service industries (health care, financial, travel)
• IP and trademark litigation

Degrees

• D.B.A., Harvard University
• MBA, with Distinction, Hebrew University
• B.A., Economics, with Distinction, Hebrew University