Dan Sarel
Associate Professor, Marketing
Research Interests
Likelihood of confusion studies; trademark litigation; and consumer adoption of new technologies
Featured Publications
- H. Marmorstein, A. Olazabal and D. Sarel, "Frequent Flyer Programs: Empirically Assessing Consumers' Reasonable Expectations," American Business Law Journal (with), Vol 5, Issue 1 (2014)
D. Sarel and H. Marmorstein, “The Effect of Consumer Surveys and Actual Confusion Evidence in Trademark Litigation: An Empirical Assessment,” Trademark Reporter, 99, No. 6. , 1416-1436 (2009)
D. Sarel and H. Marmorstein, “Customer Relationship Management in Banking: An Introduction and Strategic Implications” Journal of Financial Services Marketing, Fall 2007 Vol. 12, Number 2, November 2007 , pp. 97-101, Editorial for special issue on CRM in Banking
Teaching and Professional Experience
- Teaching, Executive MBA, MBA and Executive Education programs, Miami Herbert Business School
- Marketing Consultant, leading national and international corporations
- Expert witness, state and federal courts on marketing issues, trademark and advertising litigation in particular
Specialties
- Marketing research
- Marketing communication
- Service industries (health care, financial, travel)
- IP and trademark litigation
Degrees
- D.B.A., Harvard University
- MBA, with Distinction, Hebrew University
- B.A., Economics, with Distinction, Hebrew University