Daniel  Zane

Daniel Zane

Assistant Professor, Marketing

Research Interests

Inference Making, Self-perception, Prosocial and Ethical Consumer Behavior

Featured Publications

  • Zane, Daniel M., Julie R. Irwin, and Rebecca Walker Reczek (2016), “Do Less Ethical
    Consumers Denigrate More Ethical Consumers? The Effect of Willful Ignorance on
    Judgments of Others,” Journal of Consumer Psychology, 26 (July), 337-349.

    Reczek, Rebecca Walker, Julie R. Irwin, Daniel M. Zane, and Kristine R. Ehrich, “That’s
    Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute
    Information,” conditionally accepted at the Journal of Consumer Research.

    Zane, Daniel M., Robert W. Smith, and Rebecca Walker Reczek, “The Meaning of
    Distraction: How Metacognitive Inferences from Distraction Affect Brand Attitudes,”
    revising for second-round review at the Journal of Consumer Research.

Teaching and Professional Experience

  • Assistant Professor, The Ohio State University, 2016
  • Marketing Analyst, The Agency Inside Harte-Hanks, Yardley, PA, , 2013
  • Social Media Analyst, HCD Research, Flemington, NJ, 2011-2012
  • Marketing Associate, Princeton Professional Communication, Pennington, NJ, 2010


  • Ph.D., Marketing, The Ohio State University, 2018
  • B.S., Business Administration (Concentration: Marketing), The College of New Jersey, 2012

Honors and Awards

  • Marketing Science Institute Digitized Consumer Research Initiative Grant, 2017
  • Fisher College of Business Small Research Grant, 2017
  • The Ohio State University Decision Sciences Collaborative Research Grant, 2016
Daniel  Zane


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