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Daniel  Zane

Daniel Zane

Assistant Professor, Marketing

Research Interests

Consumer Inference Making, Self-perception, Ethical Decision Making

Featured Publications

  • Reczek, Rebecca Walker, Julie R. Irwin, Daniel M. Zane, and Kristine R. Ehrich (2018), “That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information,” Journal of Consumer Research, 45 (June), 185-207.

    Zane, Daniel M., Julie R. Irwin, and Rebecca Walker Reczek (2016), “Do Less Ethical Consumers Denigrate More Ethical Consumers? The Effect of Willful Ignorance on Judgments of Others,” Journal of Consumer Psychology, 26 (July), 337-349.

Teaching and Professional Experience

  • Assistant Professor, Marketing, 2018
  • Marketing Analyst, Harte Hanks
  • Social Media Analyst , HCD Research
  • Marketing Associate, Princeton Professional Communication


  • Consumer Behavior


  • Ph.D., Marketing, The Ohio State University, 2018
  • B.S., Business Administration (Concentration: Marketing), The College of New Jersey, 2012

Honors and Awards

  • Marketing Science Institute Digitized Consumer Research Initiative Grant, 2017
  • Fisher College of Business Small Research Grant, 2017
  • The Ohio State University Decision Sciences Collaborative Research Grant, 2016
Daniel  Zane


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